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Why increasing food prices doesn't have to mean sacrifices

You’re not imagining it. Amidst all the headlines about prices plummeting, your grocery bills are rising at an alarming rate. You might have caught the article on Bloomberg or CNN detailing how a complicated and disrupted food supply chain is chasing food prices through the roof. We’d like to provide you with more than a fleeting sense of comfort that this creeping sensation wasn’t cooked up in some corner of your cerebral cortex. We got you. Here’s the bottom line you need to keep in mind, you don’t need to sacrifice your wallet or your health, you can get the nutrition you and your family need without breaking the bank. 

The most important thing you will ever own is your body. Things may be changing daily but our mission remains the same: to protect health and promote performance. Right now your health is our number one priority. Our range of nutritional supplements are designed to fill in any gaps in your diet, and provide you with the nutrients your body needs daily for optimal health. For example, two scoops of the NutriBoost provides you with 70% of basically all the nutrients, including protein, vitamins and the minerals your body needs daily for just $3.33.

In April the U.S. Bureau of Labor Statistics reported grocery prices had shot up 2.6%. CNN reported this is the largest increase in a month we’ve seen since 1974. Between the stockpiling panic-shoppers and the shortages caused by shuttered meatpacking plants we are likely going to be navigating a new normal for a while. In case you didn’t catch the article here’s a breakdown of the stats based on the Consumer Price Index for All Urban Consumers:


  • Eggs are up 16.1% 
  • Meat prices cost 3.3% more 
  • Chicken costs increased 5.8%
  • Fresh fish is up by 4.2%


  • Milk prices are up 1.5%
  • Ice Cream is up 1.8%

Baked goods:

  • Bread has increased by 1.5% (and we won’t get into how much time people are spending trying to make their own sourdough starters)
  • Doughnuts are up 5%
  • Cookies cost 5.1% more

Fruit and Vegetables:

  • Fresh vegetable prices grew 1.1% 
  • Oranges cost about 5.6% more 
  • Potatoes prices increased by 2.1%

As athletes we know you’re used to approaching challenges with a plan and making adjustments along the way, you’re no stranger to that. You might try to approach your grocery dilemmas the same way. Set a budget, come up with a meal plan the family can agree on, and make sure you have a backup in case things are out of stock. In an ideal world, you wouldn’t need supplements. Unfortunately, we are not in an ideal world. Filling a plate with all the macro and micro-nutrients, cheaply, and conveniently is no small task. In fact, preparing 3 meals and snacks that fulfill all the nutritional requirements for different family members, every day as well as all the other demands of daily life is virtually impossible. A task only made more maddening by current circumstances. 

Between long lines and high prices, it’s tempting to cut corners, but the truth is that health has never been as obviously important as it is now. Let the conundrum be over, you can save money, skip the lines, and have peace of mind that your whole family is getting the nutrients they need delivered to your door. For just $1.66 a serving P2Life’s NutriBoost shake is a sure way to get all the vitamins, minerals, proteins, carbohydrates, and fats your body needs to maintain optimal health. This formula has been researched and iterated on for over 35 years. We’re confident you could practically live on it if you can add some fiber and calories. While we’d never normally suggest that, there’s nothing normal right now. In order to maintain your health, and ensure you’re in the best shape possible to return to your sport, you need to keep up a part of your training, even if that means just getting the needed nutrients right now. If you’re avoiding dairy you might consider adding the P2Life Sport Multivitamin instead although they don't have the proteins or carbohydrates you would get in the NutriBoost, our Multivitamins are packed with the right mix of top-quality vitamins and minerals needed for optimal health. 

Available in three delicious flavors (vanilla, chocolate and strawberry) the NutriBoost might even feel have you feeling a little indulgent. We've spent years perfecting this taste, and are sure even the pickiest of eaters will be pleased with by the flavor and smooth finish. You don't have to take our word for it, there are +1,745 reviews (an average of 4.9/5 stars), where athletes discuss everything from how they're mixing the shake and how they've been feeling while taking the products.  

If you have questions or concerns we are here to support you, chat to us online, or send us an email.  


“Consumer Price Index for All Urban Consumers (CPI-U): U.S city average, by expenditure category, 1-month analysis table”. Bureau of Labor Statistics. April 2020. Available: https://www.bls.gov/news. release/cpi.t06.htm

Goldman, D. “Grocery prices are soaring. Here’s what’s getting more expensive. CNN Business. 14 May 2020. Available: https://www.cnn.com/2020/05/13/ business/grocery-prices/ 

Dorning, M. “Meant Plant Virus Rates Topping 50% ARe Behind Grocery Shortages.” Bloomberg Markets. Available: https://www.bloomberg.com/news/articles /2020-05-05/kroger-s- meat-limits-wendy-s- shortages-show-deep-supply-woes 

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