Liquid error: Could not find asset snippets/geolocationredirect_snippet.liquid About Us | P2Life
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WE BELIEVE HUMAN POTENTIAL IS LIMITLESS, WHEN EMPOWERED.

Every day we will strive to empower athletes with the highest- quality clean supplements, backed by peer-reviewed scientific research, and certified to be free of banned and illegal substances by an independent third party. We aim to arm athletes and their loved ones with accurate and reliable information to make informed decisions. We are working to fuel athletes of today and tomorrow for a bright future, in which dreams become achievable goals and sustainable realities. This is our promise to you. 

Every day we will strive to empower athletes with the highest- quality clean supplements, backed by peer-reviewed scientific research, and certified to be free of banned and illegal substances by an independent third party. We aim to arm athletes and their loved ones with accurate and reliable information to make informed decisions. We are working to fuel athletes of today and tomorrow for a bright future, in which dreams become achievable goals and sustainable realities. This is our promise to you. 

Our founder, Tim Shead
Our founder, Tim Shead

started P2Life in 1985, as a family company with deep roots in the swimming community. Tim owns 48 Masters World Records, is a 2014 Masters Swimming Hall of Fame Inductee and was intimately involved in the formation of USA Swimming. P2Life products are made by eliete athletes for athletes.

THE EPIPHANY

“I didn’t even make the Olympic trial cuts. I wasn’t prepared for that. I was training three times as much as I had in college, I had one of the best coaches in the world, and my times had actually gotten slower, but I figured out why...”

Fast-forward 44 years and Tim is breaking world records and achieving lifetime bests. The secret? Going from an Ivy League School, Wharton, where he was consuming the carefully constructed meals provided by the University, three times a day to being out on his own in California, his diet devolved to consist of convenient junk food that, while rich in calories, was basically bankrupt in the nutrition department. Without the right nutrients, his body couldn’t repair effectively, especially under the stress load of longer training times. This is what lost him those precious few seconds. 

WE STARTED AND THEN EXPLODED

This realization was the catalyst for starting a performance nutrition company. Together with some of the best minds in nutritional science, Tim formulated P2Life products for the unique nutritional needs of swimmers. In 1985 P2Life was founded in South Africa, where it is traded as Ultima and Ultima Sport. His daughter Madelaine now runs Ultima and has been instrumental in helping South African athletes to realize their Olympic dreams. Michael went on to represent his country for Water Polo and now runs P2Life in the US, when it was officially launched in the USA in September 2011. In 2012 over 40% of the USA Men’s Olympic Swim Team trusted P2Life to fuel them so they could bring home 18 medals. Fast forward to today, we have some of the youngest, brightest and most promising athletes taking our products and working to create legacies.

WE HELP CREATE LEGACIES

P2Life has helped athletes achieve their lifelong dreams, including making the Olympic and Paralympic teams, bringing home gold, earning scholarships at D1 schools, and making international & national teams. Our products have empowered athletes to break over 899+ World Records, over 100+ National Age Group Records, and counting...Whether you dream of gold or are a working professional trying to stay on top of your game, let us help fuel you for success.

Linnea Mack PROFESSIONAL ATHLETE
Willy Castle Endurance Athlete
Rochelle Vandermerwe Everyday athlete
Linnea Mack
Linnea Mack Age: 25
U.S National Swim Team
Team Elite
International Swimming League (DC Tridents)
18x

All American

"With NutriBoost, I know my body is getting the nutrients it needs, so I can push harder, and keep dropping times. The product is rigorously tested and there's no question of purity, quality, or effectiveness of the protein."

Willy Castle
Willy Castle Age: 71, Retired School Principal
29x

Comrades Ultra Marathons (55 miles)
20 Marathons

"I love endurance sports, in addition to 29 Comrades, and 13 Two Oceans Marathons, I have run the New York Marathon 3 times, and the London Marathon 4 times. I trust EnduroBoost to keep me going and feeling good mile after mile."

Rochelle Vandermerwe
Rochelle Vandermerwe Age: 37, Award Winning San Francisco Real Estate Agent, former IMG tennis player
100+

Hour Work Week

"I spend my 14 hour days running up and down San Francisco hills to appointments. I have no time to stop and eat but NutriBoost keeps me full and satisfied. I’ve saved countless hours on meal prep and know I’m getting all the nutrients I need.”

Linnea Mack
Willy Castle
Rochelle Vandermerwe
Linnea Mack
Willy Castle
Rochelle Vandermerwe
18x

All American

"With NutriBoost, I know my body is getting the nutrients it needs, so I can push harder, and keep dropping times. The product is rigorously tested and there's no question of purity, quality, or effectiveness of the protein."

Linnea Mack Age: 25
U.S National Swim Team
Team Elite
International Swimming League (DC Tridents)
29x

Comrades Ultra Marathons (55 miles)
20 Marathons

"I love endurance sports, in addition to 29 Comrades, and 13 Two Oceans Marathons, I have run the New York Marathon 3 times, and the London Marathon 4 times. I trust EnduroBoost to keep me going and feeling good mile after mile."

Willy Castle Age: 71, Retired School Principal
100+

Hour Work Week

"I spend my 14 hour days running up and down San Francisco hills to appointments. I have no time to stop and eat but NutriBoost keeps me full and satisfied. I’ve saved countless hours on meal prep and know I’m getting all the nutrients I need.”

Rochelle Vandermerwe Age: 37, Award Winning San Francisco Real Estate Agent, former IMG tennis player

A FAMILY AFFAIR

We work with a lot of exceptional and thoughtful people—like scientists, nutritionists, and athletes who guide our product innovation and research.

Tim Shead
Tim Shead Founder
Michael Shead
Michael Shead P2LIFE USA
Madelaine Shead
Madelaine Shead P2Life SOUTH AFRICA
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